Nature between science, music and art: the GREEN ON project

Nature between science, music and art: the GREEN ON project

We “spotted” them in Reggio Emilia. More precisely, at the Spazio Gerra during the event Digital Garden. And we contacted them with the aim of writing about their extremely interesting projects, a mixture of science art and music, for our Nature section. Behold GREEN ON

 

Nature and green spaces are getting a leading role again in the definition of the environment and lifestyles. From the balcony vegetable gardens to private gardens, up to the recreational spaces and the development of Smart Cities, there is a growing desire to feel the nature around us and to interact with it.

Following this global trend, GREEN ON has developed an innovative system in which the interaction between man and plants becomes the input to create some original and ever changing sounds. Here, generative music, a term coined by Brian Eno, ceases to be just a form of experimental art or a study of a mathematical concept, and it becomes an instrument of daily use.

Nature between science, music and art: the GREEN ON project - Or Not Magazine

The basis of our project is the ability to stimulate a new kind of experience to make the viewer protagonist of a physical and audible interactive installation: the strong aesthetic value given by the adhoc green design, combined with the artistic value resulted from the study of sound design, express (manifest) themselves in a significant emotional impact that redefines a space making it personal and unique.

GREEN ON’s uniqueness is based on the union of three key elements: TECNOPHILIA, MUSICOPHILIA e BIOPHILIA. In fact GREEN ON promotes an active approach towards technology (tecnophilia), which is a unifying element between the innate human ability to perceive, interpret and store sounds by connecting them to deep emotions (musicophilia) and the essential human needs to interact with the surrounding nature (biophilia).

The visual, olfactory and tactile perception is completed and amplified by the auditory stimulation. As Sara Lenzi, sound designer and interior decorator, puts it: “Sound is powerful: processed more quickly than image, it moulds our cognitive, perceptive and emotional relation with the spaces and objects that populate our world, without us even realizing it”.

Nature between science, music and art: the GREEN ON project - Or Not Magazine

This way the concept of “Internet of Things” is extended to the so-called “Internet of Nature”, where the music is the trait d’union between the green element, technology and man.

GREEN ON is the fruit of the consolidation of a long collaboration on the topics of science, art and music. The team consists of five young and passionate professionals working in Turin and Verona, with different professional backgrounds but with the same multidisciplinary approach. The members of GREEN ON are: Stefano Cagliero, Alberto Cantù, Riccardo Castagna, Barbara Cisterna e Valentina Margaria.

Photo credits: Green On

Nature between science, music and art: the GREEN ON project - Or Not MagazineNature between science, music and art: the GREEN ON project - Or Not Magazine

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